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D2C Omnichannel Ayurveda model, The Ayurveda Co. (T.A.C.) has launched its Series A Funding spherical with actor Kajal Aggarwal as the primary investor on this spherical.
Having delivered progress with its first (seed) spherical led by Azim Premji’s Wipro Consumer Care Ventures & HNIs, T.A.C is now elevating Series A of $15mn beginning with Kajal’s funding, making her a long-term associate in T.A.C’s progress journey.
Talking in regards to the relationship she shares with T.A.C, Aggarwal defined her journey of discovering the model. “When I was expecting my son, Neil, like most mothers-to-be, I wanted only the safest, purest and natural things for my baby, right from his clothes to his everyday care products. That’s when I learned about T.A.C.’s Dashapushpadi range and tried it on myself before using it on him. The brand stands out because of its honest, ethical and hand-picked Ayurvedic formulations. I truly believe that Ayurveda holds the power to transform this world, making it a better, kinder place, which is why I joined T.A.C.’s mission to heal the world with Ayurveda.”
Launched in 2021 as an online-first model, T.A.C. claims a 500 per cent progress in its top-line income from Mar to Oct ’22 and is ready to develop 10x from Mar ’22 to ’23. This progress outcomes from a powerful client pull generated throughout omnichannel gross sales.
Param Bhargava, Founder of The Ayurveda Co. mentioned, “T.A.C. enjoys a robust online community with Ayurveda at the heart of it. Our eCommerce gets strong traction of sales through the Ayurvedic consultation-based purchase on the website and 30+ marketplaces like Amazon, Myntra, Nykaa, Flipkart, First Cry, BlinkIt, among others.”
From online-first, T.A.C. is now out there at 20 EBO/ Kiosks in high malls of India. From Jammu to Trivandrum, Vapi to Dimapur, T.A.C. has 1000+ counters at present serviced by way of a strong retail community in India, which is projected to develop to about 10000+ touchpoints within the subsequent six months.”
Shreedha Singh, Co-founder and CEO, added about Kajal’s association with T.A.C., “Growing up, we, the millennials, have had a distant relationship with Ayurveda. It’s time to introduce the approaching generations to the life-changing habits and advantages that Ayurveda imparts, each for his or her enhanced high quality of life and to take this highly effective conventional system to each family in India, and globally. We needed to inform the story by means of somebody who believed in our imaginative and prescient. Partnerships and relationships are essential to us, and Kajal reciprocates this worth system as a person. She is an avid propagator of a pure and holistic way of life, so it solely made sense to have extra in depth synergies sooner or later along with having her on board for the vary curated for the younger ones.”
“This is the primary funding we have made within the start-up ecosystem & it’s extremely promising. The progress trajectory of T.A.C might be multi-fold and can disrupt the buyer items market to turn out to be a pacesetter of Ayurveda within the subsequent 3-5 years,” added Entrepreneur and Investor Gautam Kitchlu, who can also be Kajal’s husband.