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HomeBusinessEntrepreneurshipJim Beam Is Offering Hug-Simulating Pajamas to Make the Holidays Even Sadder

Jim Beam Is Offering Hug-Simulating Pajamas to Make the Holidays Even Sadder

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Jim Beam is aware of that everybody wants a hug. Preferably from one other particular person, however typically we’ve got to make do with what we’ve got. So this Christmas, the bourbon whiskey maker is offering a substitute within the type of a pair of tartan pajamas (and its soothing spirits).

Jim Beam

On Wednesday, the Kentucky distillery introduced its uniquely strange new product, the “Kentucky Hug” Holiday Pajamas. Here’s how Beam explains the identify:

A “Kentucky Hug” is a widely known time period amongst bourbon lovers and Jim Beam followers alike, and this vacation season, the model is popping the phrase right into a actuality with a limited-edition vacation pajama set outfitted with a built-in “hug simulator” so you may ship a comfortable hug to anybody you are lacking this season.

Beam explains that its unisex, small to XXL PJs simulate the feeling of a hug “by applying weighted pressure on specific points around your neck, shoulders and back to replicate the feeling of an in-person hug.”

Jim Beam’s Senior Brand Manager of North American Marketing, Sarah Cordova, explains that the corporate needs “to foster that spirit of connection despite the barriers we might face this time of year. Whether it’s your best friend from college or a long-distance relative, we hope you share the gift of a Kentucky Hug.”

“Kentucky Hug” Holiday Pajamas are on sale — whereas provides final — for $24.99 at jimbeamkentuckyhug.com.



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