Opinions expressed by Entrepreneur contributors are their very own.
There was John and Paul after which John and Oko. Chris Tucker and Jackie Chan. Will Smith and Tommy Lee Jones. Sure, we have had nice pairings on the display, within the recording studio, and on stage, however mixing sectors is taking up a complete new life and power.
Rocker Sammy Hagar by no means performs second-fiddle to anybody until you are a bleach-blonde, larger-than-life taste junkie who hunts down good instances prefer it’s a occupation. We’re, in fact, speaking about Guy Fieri.
Hagar and Fieri, each from small cities in California, share a love of leisure and expertise and are persevering with to carry that to shoppers with extra choices from the corporate Santo Spirits.
Entrepreneur frolicked with the duo to dig deeper into the roots of their partnership and, extra importantly, friendship.
Known affectionately because the “Godfather of Tequila,” Hagar has been on the spirits scene lengthy earlier than Ryan Reynolds, George Clooney, Conor McGregor, Bryan Cranston, or Charles Barkley cashed in on the distillery run that has made billions worldwide.
Hagar attributes a lot of his success within the spirit trade to the gritty and comforting roots of his rearing within the lettuce fields of Salinas, California. “We grew up poor, but we always had a garden. My grandma and my mom canned everything. We ate good tomatoes all year round,” he says. Hagar remembers the scent wafting yards away from his artisanal chef and grandfather’s trailer-turned Italian-bistro. “He made his own cheese, pasta and olive oil. He even made his own wine! I would walk towards his trailer, and it was like a deli — it smelled so damn good!”
Related: ‘No One Believed’ This Black Founder Was the Owner of a Liquor Brand in 2012. He Launched to Great Acclaim — Then Lost It All. Here’s How He Made a Multi-Million-Dollar Comeback.
The romanticism of his relationship with meals and household emanates in his description and expertise of flavors in the present day. He did not plan on a spirits biz, however good style pulled him in like many issues in his life. Hagar leans into the standard of the meals and spirit trade, perhaps as a result of he solely first skilled a restaurant on the ripe age of 24.
Wine was Hagar’s past love, and thru just a few surprising and world turns, he discovered himself in Jalisco, Mexico sipping tequila. What began with Cabo Wabo ultimately expanded into new ventures. “Good tequila tastes like the earth with salt and citrus. Overtones, fruity, herbaceous, time and limit are all involved. Santo Tequila Blanco, you can drink it by itself. There are so many notes in it.”
“Fieri grows peaches all around the distillery, and you can taste and smell the peaches in there. It’s such a wonderful agave spirit. Out of a Blanco tequila, I can name 15 different things that I smell in ours because there’s nothing else in it. Others might smell like sugar or honey because they try to bring it up with agave syrups. A lot of tequila is not as pure as it should be anymore.”
Before tequila, Fieri was consuming the Kool-Aid
Years earlier than Fieri was smashing taste profiles on our screens, he was promoting Kool-Aid in his neighborhood. Known for rolling his sleeves up, Fieri actually dipped his youthful arm into pitchers of the long-lasting 80’s beverage till his father observed. “My dad kicked me out of the Kool-Aid business after he caught me with a purple arm. I’d lost my stirring stick, my dog took it, and my dad busted me. He said, ‘That’s it, you’re out.'”
The budding beverage king realized a useful lesson as an up-and-coming entrepreneur. “I always had a couple of businesses going as a kid. I was a budding entrepreneur growing up in the angelic town of Ferndale, California. I always had businesses, and tourists were always coming through. I’d buy penny candy from the candy store and sell it for a nickel across the street with my own little booth made out of cardboard. People couldn’t believe this little kid was making money.” While his entrepreneurial Kool-Aid days are behind him, it wasn’t the one time Fieri would go on to make a revenue promoting drinks (albeit of the alcoholic selection).
Enter the dream staff
When Hagar bought Cabo Wabo, Fieri was crushed — his restaurant self-reported promoting extra Cabo Wabo than any restaurant within the nation.
They talked. Hagar was prepared to sit back and benefit from the well-earned sips that had solidified his place as an entrepreneur. Fieri wished to accomplice as much as construct a spirits firm with Hagar, who was reticent. Call me in a decade, and perhaps I’ll be prepared, Hagar replied.
Fieri was prepared even when the last decade bloated a few years earlier than circling again with Hagar. This time it was Hagar doing the calling, and Santo Spirits was born.
For a long time Hagar has approached life and enterprise, aiming to be the perfect. “Quite honestly, when I joined Van Halen, I thought if I couldn’t sing better than the previous guy [David Lee Roth], I wouldn’t have joined the band.” By all accounts, Hagar has discovered a bandmate in Fieri that embodies a key component of success for entrepreneurs — complementary skills and a matched ardour for successful.
Fieri gives recommendation for entrepreneurs in one thing he adlibs the 25/8 rule. “If you don’t have spark, you don’t have sh-t. But it takes hard work. It’s one of the things this country was founded on and the sacrifices our veterans made. Get the 40-hour workweek out of your mind. You’ve got to work 24/7, and in my book, it’s more like 25/8. But it’s important to remember that you also live 25/8. Don’t make work and life separate, make it the same thing, and put it all together.”
Hagar realized company success by way of gates of established fame and beliefs that allowed him to carry ardour over earnings to his pursuits exterior of music. “I came through music and had more success, fame, and fortune than anyone could ever want in their lives. When I started doing business deals, it was strictly out of passion and creativity, with a strong connection to music.” It’s turn out to be private for Hagar, who finds peace and reward in his Hagar Family Foundation, offering providers for youths and households in want. Hagar remembers being poor and sees his job as aiding communities and giving again.
Hagar’s mom, if not for an surprising supporter, was given typing courses that resulted in an workplace job and away from day-labor work within the fields. Hagar repeatedly shares, “What if? What if she wasn’t so lucky?”
Don’t make the error of considering just a little tequila can knock these two again. Hagar and Fieri have found the entrepreneurial recipe that celebrates friendship, income and a splash of legacy to personalize the enterprise of expertise.
Most entrepreneur “how to” books scoff at associates going into enterprise collectively. I suppose spirits and rock-n-roll are only a tad bit extra thrilling than widgets. Hagar and Fieri can be rocking the sipping trade whereas most of us are rocking our e mail and spreadsheets. Salud!