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HomeBusinessMarketApple couldn't save the smartphone industry from its worst year since 2013

Apple couldn’t save the smartphone industry from its worst year since 2013

The personal-computer market simply capped off a foul 12 months, however the smartphone market suffered extra—no less than by one metric.

The smartphone trade shipped 1.21 billion items throughout 2022, marking the bottom cargo rely since 2013, in line with researchers from IDC. Smartphone shipments declined 11.3% on the 12 months.

The PC market noticed a steeper decline in annual shipments—16.5%, according to an IDC report from earlier in the month—however the unit rely of gadgets shipped was nonetheless robust on a historic foundation. IDC famous that the 292.3 million PC items shipped in 2022 had been nonetheless “well above prepandemic levels,” however smartphones fell all the best way to ranges final seen when the iPhone 5 was the brand new telephone in the marketplace.

Opinion: The PC boom and bust is already ‘one for the record books,’ and it isn’t over

The smartphone trade ended 2022 on a bitter notice, with shipments falling 18.3% globally through the fourth quarter. That marked the steepest-ever decline for a single quarter.

“We have never seen shipments in the holiday quarter come in lower than the previous quarter,” IDC analysis director Nabila Popal mentioned in a launch. “However, weakened demand and high inventory caused vendors to cut back drastically on shipments.”

Popal highlighted that the fourth quarter introduced heavy discounting, a development that helped wind down current stock ranges however didn’t spur cargo development.

Apple Inc.
AAPL,
-0.47%

was the fourth-quarter chief in smartphone shipments with 72.3 million items, in line with IDC’s knowledge. But whereas the corporate’s market share for the quarter rose to 24.1% from 23.1% a 12 months earlier than, Apple nonetheless witnessed a 14.9% decline in volumes relative to that interval.

The firm cautioned in November that it anticipated decrease shipments of its iPhone 14 Pro and iPhone 14 Pro Max gadgets than it did beforehand, as provider Foxconn, also called Hon Hai Precision Industry Co. Ltd.
2317,
,
was hit arduous by COVID-19 curbs in China. Investors will be taught extra about how Apple fared when the corporate posts outcomes Thursday, Feb. 2.

See extra: Apple warns that iPhone 14 Pro shipments will be hit by China production snags

The different smartphone producers damaged out by IDC noticed steeper declines. Samsung Electronics Co. Ltd.
005930,
+0.79%
,
within the No. 2 spot with 58.2 million items, noticed a 15.6% year-over-year quantity drop, whereas Xiaomi Corp.
1810,
+11.30%
,
at No. 3 with 33.2 million items, witnessed a 26.3% plunge. Fourth-ranking OPPO noticed shipments fall 15.9% to 25.3 million, and fifth-place vivo logged a 18.9% decline because it shipped 22.9 million items.

Samsung beat out Apple when it comes to yearly quantity, delivery 260.9 million items, per IDC knowledge, towards 226.4 million for Apple. Both producers carried out higher than the trade common when it comes to quantity declines on a proportion foundation, with Samsung’s shipments dropping 4.1% and Apple’s falling 4%.

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