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HomeBusinessMarketGap confirms it's parting ways with Kanye West: report

Gap confirms it’s parting ways with Kanye West: report

Clothing retailer Gap Inc. confirmed it’s ending its partnership with Kanye West, in keeping with a memo cited Thursday by the Wall Street Journal, following the rap and trend megastar’s frustrations with the corporate.

within the memo, reportedly stated the working relationship between itself and West was “not aligned.” Gap didn’t instantly reply to a request for remark.

The determination by the retailer comes after West earlier within the day told the apparel chain he was ending the partnership between Gap and West’s Yeezy trend line. The collaboration between the 2 was first introduced in 2020, and so they had plans to roll out new clothes below the Yeezy Gap model.

According to the memo despatched Thursday, Gap nonetheless plans to promote Yeezy Gap merchandise that have been already within the works, the Journal stated. A Yeezy Gap hoodie, the primary merchandise to come back from the collaboration, started promoting on-line final 12 months, in keeping with the Journal.

West’s legal professionals, in keeping with the Wall Street Journal, stated in a letter that Gap ran afoul of the pact after the corporate didn’t launch clothes and open retail shops in keeping with plan.

The Journal stated that, in keeping with a letter despatched by West’s legal professionals, Gap was required to promote 40% of the Yeezy Gap line in bodily shops within the second half of final 12 months.

Some objects started promoting this July — with the assistance of trend home Balenciaga — below the identify Yeezy Gap Engineered by Balenciaga, the Journal stated. The letter additionally stated Gap needed to confide in 5 shops devoted to West’s product line by the tip of July 2023, and claimed the retailer hadn’t opened any.

Nicholas Gravante, a associate with Cadwalader, Wickersham & Taft who reportedly signed that letter, didn’t instantly reply to a request for remark.

Shares of Gap have been unchanged after hours. The friction arrives as Gap tries to search out its footing after Chief Executive Sonia Syngal stepped down in July, amid wobbling gross sales, larger prices and challenges inside its Old Navy model.

West, who goes by Ye, has accused Gap and shoe-maker Adidas
with which he additionally has a partnership, of copying his designs and being shut out of artistic choices. Adidas makes Yeezy model footwear. 

West has floated the thought of shifting into retail shops himself, and in latest days signaled that his time collaborating with bigger companies could possibly be working skinny. In a Bloomberg story revealed on Monday, West informed the outlet: “It’s time for me to go it alone. It’s fine. I made the companies money. The companies made me money.”

He added: “Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”  

West, in an interview with CNBC on Thursday, stated it was “always a dream of mine to be at the Gap and to bring the best product possible to the masses.” But he cited lack of management over costs, design and stated the corporate “ignored us about building stores.”

When requested about Gap’s management change and whether or not it might regain its relevance, West informed CNBC: “Don’t bring a leader in and have them not lead.” 

He added: “I’m not going to argue with people that are broker than me about money.”



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