A pair of fundraising emails had been despatched out that night time. “We are living through the darkest chapter of American history,” the Trump Save America Joint Fundraising Committee mentioned in a single message. It then known as on supporters to, “Please make a contribution — of truly any amount — to defend our movement from the never-ending witch hunts and WIN the WHITE HOUSE in 2024.”
Also see: Right-wing social platforms rally after reports of Trump indictment, quarterly results
Another electronic mail provided “I Stand With Trump” t-shirts, which additionally featured the indictment date “03.30.2023” on them. “And what higher approach to present your assist for President Trump and our unimaginable motion throughout this darkish chapter in our nation’s historical past than to proudly put on the brand-new ‘I Stand with President Trump T-shirt?” the message asked. It also claimed the tees were “flying off the shelves,” and supporters only had until midnight to claim theirs.
Sen. Lindsey Graham even called on Fox News viewers to donate to Trump’s marketing campaign and assist cowl the previous president’s authorized charges on Thursday night time. “Give the president some money to fight this bullshit,” he mentioned. “Stand up and help the man.”
Expect this to be simply the tip of the fundraising iceberg.
“Trump is going to be able to raise a lot of money off of this, and this could probably chill the Republican field for the presidency a little bit now,” Douglas Wilson, a Democratic strategist and principal political guide at Alexander Wilson Company LLC, instructed MarketWatch.
He known as the Trump marketing campaign’s fundraising emails and the t-shirts “a good move” following the indictment, as a result of “they are going to be able to raise money off it, and solidify his position as a frontrunner” heading into the 2024 race.
“Trump’s fundraising will go through the roof,” agreed Ron Bonjean, a Republican strategist in Washington, while speaking to Reuters. “More perceived politically motivated indictments could cause a large spike in small-dollar donations for Trump and cut into [Florida Gov. Ron] DeSantis’ efforts on raising money.”
Even earlier than the indictment got here down on Thursday, in truth, the Trump marketing campaign mentioned it had raised roughly $2 million in grass roots donations within the week after March 18, when Trump announced that he was going to be arrested over the hush-money funds made to 2 girls in 2016.
Trump is because of launch the figures for his presidential marketing campaign’s funds throughout the first three months of 2023 on April 15. And whereas his online fundraising was looking a little soft over the past year (roughly $46 million within the second half of 2022, which was lower than the roughly $50 million Trump raised throughout the identical interval the yr earlier than) the indictment and looming arrest are poised to provide his marketing campaign coffers a lift.
The indictment can also be sparking a cottage trade of each pro-Trump merch and anti-Trump merch that appears clearly impressed by the indictment, as properly. Scrolling by means of Etsy and Amazon now exhibits t-shirts, buttons, stickers and garden indicators stamped with missives like “I Stand With Trump” and “I’m Still A Trump Girl: I Make No Apologies” for individuals who assist the previous president, in addition to “Finally Indicted” and “Lock Him Up” for these reveling within the legal expenses.
In reality, media and advertising and marketing specialists say that his mug shot — if made public — may grow to be probably the most well-known photographs of the 21st Century, and cement itself as a cultural icon.
Read extra: Why a Donald Trump mug shot ‘could become the culture icon of our time’
And Trump’s NFT assortment — aka the Trump Digital Trading Cards — additionally noticed their flooring worth spike over 20% Thursday, to as excessive as round $1,098, based on knowledge from NFT market OpenSea.
Read extra: Trump NFT prices rally after the former U.S. president was indicted
What’s extra, Stormy Daniels — real name Stephanie Clifford, an adult film star at the center of the hush-money scandal — tweeted that she’s seen a run on “Team Stormy” t-shirts and autographed photos from her personal merchandise web site for the reason that information hit. “Thank you to everyone for your support and love! I have so many messages coming in that I can’t respond … also don’t want to spill my champagne,” she tweeted. She added that orders for her merch are “pouring in,” and requested patrons to “allow for a few extra days for shipment.”
Democrats, alternatively, have to tread calmly proper now, strategist Wilson mentioned. “Democrats have to be very careful in trying to raise money off of this, because they don’t want to feed into the fodder that the GOP is putting out there that this [indictment] is political,” he mentioned. “So my advice to Democrats would be … to just let the legal process play itself out.”
Related: Trump indictment draws ‘lock him up’ cheers and ‘it is un-American’ jeers online
There have been reviews of California Gov. Gavin Newsom, a Democrat, sending out a textual content blast Thursday afternoon asking for donations to a brand new political-action committee (PAC) known as Campaign for Democracy to battle different possible Republican 2024 contenders. But it ought to be famous that the message didn’t point out Trump, or recommend that Newsom was working for president.
Wilson mentioned he was additionally conscious of some progressive-leaning teams sending comparable rallying textual content messages.
President Joe Biden has declined to comment on the authorized predicament of his predecessor, telling reporters that, “I’m not going to talk about the Trump indictment,” earlier than touring to a Mississippi city that was hit by a twister final week.
But Wilson additionally famous that the unprecedented indictment of a former U.S. president on legal expenses is one thing neither political social gathering ought to actually be glad about.
“If you look at it in another way, there’s nothing really good to raising money off of this,” he mentioned.
“This is the first time the country has indicted a former president — so is that something that both parties want to celebrate? Is that something Democrats want to raise money off of? ‘Look, we got him?’” he requested.
But even Republicans, who’ve extra leverage to fundraising in assist of Trump proper now, ought to consider their messaging, Wilson prompt.
“There is the famous saying that you have to wait to see the other shoe drop,” he mentioned.
More on MarketWatch:
Trump set to surrender Tuesday — here’s what’s next after his indictment
How Trump’s presidency became inextricably linked with catch-and-kill — setting the stage for his indictment
What is an indictment, and what does being indicted mean for Trump? Legal terms explained.