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HomeEntertainmentCelebritiesHere’s Why TikTok Is So Obsessed With e.l.f. Makeup — and Why...

Here’s Why TikTok Is So Obsessed With e.l.f. Makeup — and Why You Will Be, Too – E! Online

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Are you on TikTok? If you are not, try to be. I imply, I barely am, and even I can sustain with the most-recommended merchandise of the day. Like e.l.f. cosmetics, for instance. When I began to see them throughout — and never simply on “Beauty Tok,” both — I used to be hesitant. 

Okay, I’ll be sincere: I used to be downright snobby. I discovered it arduous to consider that e.l.f. make-up was as efficient as everybody was saying. I figured they had to be enhancing their shimmering complexions, multidimensional eye make-up, and fairly pouts with…one thing. Anything.

Maybe different merchandise? Something costlier? More mall division retailer, and fewer Target? But I used to be incorrect. So incorrect.

If you are not already a part of the e.l.f. craze, I’m right here to let you know why their merchandise hold going viral. First of all, they’re extremely reasonably priced; I do not suppose something on this listing goes as much as $20. In truth, it may not even get shut. On high of that? The total line is “proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified.”

So, yeah. It seems that hundreds of thousands views and enthusiastic critiques do not lie! e.l.f. is the place it is at. Scroll on to buy a few of your new favorites.

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