BLACKPINK is formally again in your space. Two years after the discharge of the Ok-pop woman group’s debut album, The Album, the four-piece — Jennie, Jisoo, Lisa and Rosé — lastly launched their second album, Born Pink, on Friday (Sept. 16), and with it, an Easter egg-filled video for the album’s title observe, “Shut Down.”
As it seems, video Easter eggs will not be only a favourite of Taylor Swift (who’s, notably, a fan of the girl group). When the visible for “Shut Down” arrived within the early hours of Friday morning, followers seen that it acted as each a mirrored image on BLACKPINK’s previous eras since their 2016 debut with “Whistle,” along with a enjoyable sport for eagle-eyed viewers to decode all of the small particulars and hyperlinks to the group’s earlier video releases, in addition to their solo and group discography.
The video for the fiery observe instantly kicked off with a callback to the quartet’s 2016 music video “Playing With Fire,” with Lisa standing in a really acquainted location on the very begin of the video. Then, a bunch shot of Jennie, Jisoo, Lisa and Rosé in an alley crammed with posters offers devoted Blinks a number of issues to sink their enamel into.
Such an in depth video doesn’t come with out thought. In an interview with CR Fashion Book, Lisa advised the journal of how intentional the group goals to be with its last merchandise. “We try to bring out the best outcomes by discussing our thoughts on music videos, outfits, choreography, and even the littlest details such as hair colors,” the rapper mentioned, including, “I think our fans are as excited about our new album as we are.”
See every one of many Easter eggs from “Shut Down” — in addition to time stamps for the place to search out the unique video callbacks — under.