AEG Presents, a worldwide chief in live performance promotion and artist improvement, on Thursday (Dec. 8) introduced an official strategic partnership with Ok-pop touring and advertising and marketing firm Powerhouse.
The two stay music corporations, which have labored collectively on many profitable Ok-pop artists over the previous 13 years, will collaborate on all points of the stay Ok-pop enterprise together with touring, manufacturing, advertising and marketing and media throughout each degree.
“In the course of last two decades, K-pop has grown to be one of the most popular genres in the global music industry.,” says C.S. Hah, Powerhouse chief govt and president. “The K-pop market has proven its depth and width to be more matured than ever, and I hope our launch of this formal partnership with AEG Presents can help K-pop grow to reach new horizons across the regions.”
AEG Presents and Powerhouse began their profitable relationship in 2010, producing the SM Town live performance at Staples Center, thought to be the primary blast of Ok-pop within the U.S. and promoting out 12,500 tickets in a matter of minutes. Since then, the 2 corporations have collaborated on historic Ok-pop excursions together with two for BTS — the 2017 Wings enviornment tour in North America and the group’s Love Yourself enviornment world tour the next yr — in addition to MONSTA X’s large 2018 The Connect world tour.
“C.S. Hah and Powerhouse have a track record that speaks for itself,” commented Gary Gersh, AEG Presents president of worldwide touring and expertise. “Powerhouse has tapped into what’s becoming an ever-expanding international market for K-Pop, and we are thrilled to build upon an already strong foundation between the two companies.”
Added Adam Wilkes, president and CEO, AEG Asia Pacific: “Powerhouse and AEG Presents have a great history together, and our collaboration has only become more extensive as the barriers continue to evaporate between global music markets. This feels like a logical progression in our ongoing partnership.”
Over the final 5 months, Powerhouse and AEG Presents have produced and promoted 4 large excursions for a few of the hottest Ok-pop teams: BLACKPINK, Tomorrow X Together, ENHYPEN and ATEEZ. This yr, BLACKPINK offered out 14 North American arenas, plus a further 10 within the U.Ok. and Europe. Tomorrow X Together carried out eight sold-out reveals in two months. ENHYPEN offered out seven arenas in October 2022, and ATEEZ offered out 11 arenas on their North American tour which ended earlier this month. All 4 of these artists anticipate to tour the remainder of the world in 2023.