LØREN lastly introduced his various rock power to the United States this month, when he took the stage at SXSW. To have fun, he joined Billboard‘s Tetris Kelly to talk about his music, manufacturing and extra.
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“It was wild,” he stated of his first U.S. performances. “If I’m being honest, I haven’t done that many shows in Korea. I honestly didn’t know what to expect from the crowd, if they were going to like it, so it was kind of nerve-racking at first. It was great to get this reassurance that whatever I’m trying to do, does move people to a certain point.”
He additionally shared the inspiration behind his intense “Folks” music video, through which the singer is shot within the chest. “It comes down to how people are so quick to judge you based on things that are just out there,” he defined. “I wanted the video to portray that even if you’re just trying to be yourself, you’re still going to get attacked and there are all these things that are going to get in your way.”
While LØREN is an unimaginable solo artist, he’s an equally gifted producer and songwriter who has labored with different widespread Korean acts like BLACKPINK. “When I was a producer, I didn’t know what to expect. You just write beats or tracks hoping that they’re going to go somewhere,” he shared of the expertise working with the lady group. “With BLACKPINK, they needed a certain set of lyrics that are both in tune with how the song was written originally and how it’s going to sound in Korean. I don’t want to flatter myself, but I think what I did fit that role.”
He added, “I’ve been a fan even pre-debut, so it’s been a dream to work with them and interact with them musically, whether it be the Instagram Live with Rosie or being in the studio with them, hearing their stories and whatnot.”
Watch Billboard‘s full interview with LØREN above.