Back in 2007, Sarah McLachlan starred in a now-famous infomercial for the ASPCA, encouraging viewers to assist saved abused animals to the tune of her heartstring-tugging 1998 ballad “Angel.” Now, the Canadian famous person helps Busch Light’s rugged mascot discover “shelter” in a brand new Super Bowl LVII industrial — although the 2 appear to have totally different concepts about what meaning.
“Three things are required in the great outdoors,” the Busch Guy tells the digital camera within the 30-second spot, amid a forest-filled panorama, stating that each camper wants meals, drink (Busch Light, after all) and shelter.
That’s when McLachlan pops out from inside a tent, sitting alongside an enormous “dog.” “Angel” begins to play because the singer says, “For just dollars a day, you can find helpless animals find shelter,” earlier than the Busch Guy interrupts her.
“Wrong ‘shelter,’ Sarah,” he tells her, earlier than stating that the “dog” subsequent to her is definitely a wolf.
“Busch Light shares my love of animals and the wilderness so, while it seems unexpected, this spot is a really clever and good-hearted mix of my passions and their brand,” McLachlan stated in a press release. “Last year, Kenny G revived the beer brand’s classic ‘Head for the Mountains’ song and that’s a tough act to follow, but I love that Busch Light is playing into nostalgia again with a new rendition of my ‘Angel’ ASPCA commercial and I can’t wait to see how people react!”
“Our fans love nothing more than time in nature with an ice-cold Busch Light and that’s why we’re once again bringing the great outdoors to the biggest game of the year,” added Krystyn Stowe, head of promoting for Busch Family and Natural Family at Anheuser-Busch. “Busch Light fans will love our spin on Sarah McLachlan’s iconic commercial as they always appreciate a bit of humor that ultimately serves a good cause – especially when it comes to great outdoors we both hold dear.”
Busch Light can even be donating $25,000 to its accomplice, One Tree Planted, which helps to revive forests, create habitats for biodiversity and make a constructive social influence around the globe.
Watch Busch Light’s Super Bowl industrial that includes McLachlan beneath.