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HomeTechnologyComputingAcxiom boosts brands' marketing ROI with Salesforce Data Cloud

Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital advertising publications, together with Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Customer intelligence firm Acxiom has prolonged its Salesforce observe to help manufacturers in attaining their distinctive enterprise targets with Salesforce Data Cloud.

The Salesforce Data Cloud makes use of real-time information to ship extremely personalised buyer experiences throughout gross sales, service, advertising, and commerce that constantly adapt to altering buyer info and wishes in actual time.

Today, clients count on personalisation of their interactions with manufacturers. In truth, clients usually tend to do enterprise with an organization if it affords extra tailor-made experiences. Organisations that excel in personalisation generate 40% more revenue than those who don’t. However, information stays siloed for many organisations, with organisations utilizing 976 separate applications on common. Acxiom is now serving to corporations utilizing Salesforce Data Cloud maximise the worth of the platform and reap the benefits of a real-time unified view of their buyer. By breaking down silos and activating insights throughout all departments and platforms, companies can drive buyer intelligence to make extra knowledgeable choices and enhance personalisation, buyer expertise and engagement throughout channels.

Acxiom’s licensed staff of Salesforce specialists can help within the implementation, operation and optimisation of Salesforce Data Cloud choices in three key methods:

  1. Data First Approach – Acxiom information enrichment helps manufacturers cut back information prices tied to scalability as wants change and develop, growing conversions and return on advertising funding.
  2. Operational Efficiency – Solving at this time’s issues with a watch for tomorrow, Acxiom ensures long-term feasibility and continuity to realize desired outcomes, avoiding expensive rebuilds.
  3. Scaling – Expertise in managing difficult resourcing wants as they come up and augmenting groups to ship deeper subject material experience.

Mike Menzer, EVP and GM of Acxiom International, mentioned: “We are thrilled to be helping businesses see the most value from the Salesforce Data Cloud.

“The Salesforce Data Cloud is a game-changer for real-time customer engagement as it enables brands to create great customer experiences by connecting disparate parts of its ecosystem into a single strategic data asset. Acxiom’s customer intelligence experience means we understand the importance of modern personalisation, collaborating across multiple stakeholders to activate new use cases for our clients.”

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